There's No Gimmick That Can Touch This I've been wanting to write this article for sometime now, but I had to build up to it first. I can remember years ago, this was around the time when I first became a college student. I had a strong interest in business , and there were several well known authors at that time. I decided to read an all time favorite by the name of "The Richest Man In Babylon." To this day, I'm glad that I chose to read that book. I may have read the book several times over, and It was hard for me to digest the simplicity of the subject matter. The message tended to thrill me, over and over. The basic building blocks of business and wealth are consistent in every manner, and it had remained so through the existence of mankind. Keep It Simple But Not Stupid Some of the most sophisticated business plans are by basic business standards, well for lack of a better word, non-comprehensive. Simplicity is key, I say this because e...